Most title websites are online business cards. The ones that bring in orders share a specific set of features — here's the checklist, and where to put each piece.
Start with the order — make it one click
The single most important thing on your site is a clear way to open a file. Put a prominent “Order Title” button in your header and repeat it at the bottom of every page. Behind it, a simple online order form captures the property, parties, lender, and closing date.
Add the tools partners came for
Calculators are the reason a Realtor or lender visits your site instead of a competitor's. At minimum, include a seller net sheet, a closing cost calculator, and a title insurance calculator, all branded to you.
- Place calculators in their own clearly-labeled menu item
- Link to them from your homepage hero
- Make every result easy to share
Collect documents securely
Clients will need to send IDs, payoffs, and wire details. A secure document portal keeps that off email and protects everyone. It also signals that your firm takes security seriously.
Don't forget trust and findability
Round it out with the basics that convert and rank: clear licensing info, real team photos, Google reviews, a mobile-first design, and local SEO so the right people find you. For the full list, see our title company website checklist.